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Search Engine Optimization

Over 25% of People Click the First Google Search Result

A study of billions of search results finds over a quarter of Google searchers click on the first organic result. The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurprisingly, the tenth position in Google has an...
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Want 50% Conversion Rate? Introduction to Email Drip Campaign

  Did you know that for every $1 spent on email marketing $44 is made in return? That's an insanely high return on investment, beating social media, paid ads, and all other major digital marketing strategies. But that's not all: Email also has the highest conversion rate of all digital marketing. In particular, you can expect anything between 30-50% conversion rates or more. One report states that amongst B2B audiences, email is the 3rd most influential source of information, preceded only by colleague recommendations and industry-specific thought leaders. What do...
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Google Search Console Review 11 Things You Can Do With It

Google Search Console (formerly Google Webmaster Tools) is a must-have toolset for all webmasters, blog owners, and website managers. It is super important for an effective and efficient search engine optimization (SEO)... because it helps you understand Google’s view of your site and provides you with multiple data points, information, and suggestions for resolving issues and making improvements. With Search Console, Google has done a really good job at providing a mix of valuable reporting, tools, education, and an abundance of helpful data all under one umbrella.    ...
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Are Backlinks Dead ? Learn to Create Backlinks If They Are Not

We are living in a world of technology where new inventions come up on the screen regularly. The ease of access to the internet has changed the pattern of life for many people. The business strategies, planning, or advertisements, almost everything is designed according to this advancement of technology. Similarly, things have been changed in promoting a website or getting organic traffic. You can witness various new methods that are being used in Search Engine Optimization. But, one component is still considered as the crucial and significant element of...
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How To Find The Right SEO Keywords To Optimize

  Keyword optimization is easily one of the most important aspects of search engine optimization or SEO. If you pick the wrong keywords, you will never be able to rank for the keywords that are most relevant to your business. Because of this, you may end up targeting the wrong kind of target audience, which only leads to increased cost without the profits to show for it. So, as you can see, a major chunk of SEO depends on how to find the right keywords and optimize your blog...
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Tips to Boost Your Website Performance

The majority of modern businesses rely heavily on their company websites to gain sales and profits. Consumers expect businesses to have a website that is fast, secure, and user-friendly. Developing a high-quality website will allow you to build your online presence and establish credibility within your industry. With that in mind, here are some tips to boost your website performance:   Improve your page loading speed Having a slow page speed can harm your conversion rates and lead to a high bounce-back rate. According to a recent survey by...
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Meta Tags - Why should you have it on your site

What are Meta Tags and why should any website owner or SEO Professional use it?  Meta tags are snippets of text hidden in the page’s code and are used to describe a page’s content. It is typically a sentence or two of content which describes the content of the page. A good meta description tag should: be relevant and unique to the page; reinforce the page title; and focus on including offers and secondary keywords and phrases to help add context to the page title. Relevant meta description tags may...
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