Blog

Search Engine Optimization

Understanding On-Page SEO: 7 On-Page SEO Factors

On-page SEO is an extremely crucial aspect of search engine optimization. No, we are not saying that it is more important than off-page SEO, but it is something that you have full control on and, therefore, can leverage in a better way. To quickly recap, on-page SEO deals with what is on your web page or website. It includes content, keywords, titles, descriptions, URLs, etc. If you want to read more about the differences between on-page SEO and off-page SEO, read that post first. Additionally, if you want to learn more about...
Read More


Understanding Backlinks — The Basics of Off-Page SEO

As you must know, search engine optimization is usually divided into two different categories: On-page search engine optimization or, as more commonly known, on-page SEO. Off-page search engine optimization aka off-page SEO. If you want to learn more about on-page SEO, read this blog post. In this article, we discuss about off-page SEO and its most important aspect, i.e., backlinks. This blog post is written for absolute beginners. So if you have never learned about backlinks (or link-building), this is the perfect place for you to start with. Moreover, if you already...
Read More


6 important points to remember when starting with local SEO

Local SEO is a core component of any small business’ marketing strategy. Without local SEO, you can’t completely dominate search engine results in the niche you are competing. In local SEO, apart from the niche/industry, there is another dimension that you need to cater: the geographical boundaries of your business that you are targeting. It can be confusing to some — especially those who are just starting with local search engine optimization. How do you proceed then amid all the confusion? In this blog post, we list 6 important...
Read More


A beginner’s guide to optimizing a website for semantic search

Search engine optimization or SEO has changed significantly over the last few years. Earlier, optimizing a website for the search engines often meant stuffing keywords on a web page and generating as many backlinks as possible. SEO professionals were treating search engines as a tool that they could game. The focus, unfortunately, was not on providing useful, high-quality information to readers. However, as search engines and their algorithms evolved, this phenomenon has also changed.  Stuffing keywords and acquiring backlinks are no longer enough. You also need to be tactical...
Read More


10 Tips for Writing Effective Title Tags

When you type in a search phrase in your favorite search engine, what is the result? A list of titles linked to relevant content. You can the list of titles and maybe the meta descriptions, looking for the option that best fits your search phrase. When you find it, you click to follow the link – it’s that simple. When it comes to building SEO on your site, crafting effective title tags is actually more complex than you might imagine. It seems obvious to simply explain what the content...
Read More


A beginner’s guide to crafting a winning content strategy

According to MarketingProfs, 63 percent of businesses do not have a documented content strategy. It shows that so many content marketers and online business owners do a lot of things randomly. Consequently, they often fail to realize their content marketing and business goals. In today’s competitive online marketing world, you need to be sure of what your goals are, how you are going to achieve those goals, and what KPIs and metrics you will be evaluating over time. A documented content marketing strategy will help you with all that and...
Read More


Get started with search engine optimization: SEO checklist for a new website

The internet has made it very simple for new business owners and bloggers to create their websites, set up e-businesses, and get going without many barriers. Anyone can start an online business or blog; it is liberating. However, not all of them succeed. Most new websites fail because they don’t drive traffic and potential buyers to their websites consistently. A lot of it has to do with the inability to properly optimize websites for higher search engine rankings. Search engine optimization or SEO is a vast, dynamic field. It...
Read More