Meta Tags - Why should you have it on your site

Search Engine Optimization

Meta Tags - Why should you have it on your site

07/04/2020 12:00 AM by bringo seo in Seo tools

What are Meta Tags and why should any website owner or SEO Professional use it?

What are Meta Tags and why should any website owner or SEO Professional use it? 

Meta tags are snippets of text hidden in the page’s code and are used to describe a page’s content. It is typically a sentence or two of content which describes the content of the page.

A good meta description tag should:

  • be relevant and unique to the page;
  • reinforce the page title; and
  • focus on including offers and secondary keywords and phrases to help add context to the page title.

Relevant meta description tags may appear in search results as part of the page description below the page title.

Meta Keywords
The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting.

Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.

The Meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata within the HTML document. With HTML up to and including HTML 4.01 and XHTML, there were four valid attributes: content, http-equiv, name and scheme. 

Under HTML 5 there are now five valid attributes, charset having been added. Http-equiv is used to emulate an HTTP header, and name to embed metadata. The value of the statement, in either case, is contained in the content attribute, which is the only required attribute unless charset is given. Charset is used to indicate the character set of the document, and is available in HTML5. Such elements must be placed as tags in the head section of an HTML or XHTML document.

The history of Meta Tags

Meta Tags have been one of the most basic elements of SEO and it have been around for over 22 years.. It is a must to know for every web owner or any SEO professional.

Are Meta tags a factor in Google page rank? Is it important? What effect does it have in your site’s SEO?
They played a big role in search engine history. They were once valued as a factor in rankings before, until people started misusing it just to get on top of the SERPs. And because of that same situation, Google decided to exclude Meta tags as a ranking factor. But that doesn’t mean they’re no longer needed on websites. Meta tags still play quite a big role in any site’s SEO.

As mentioned before, Meta tags, thought hidden text in the page’s code, search engines can still read them. In fact, it helps to have a simple, summarized idea of what your site is all about and what exactly your keywords are.

Meta tags are located inside your html’s head area.
<head>Meta tags are located here</head>

There are three important parts of Meta tags that you can use:

  1. Title
  • The title tag is the title text that is shown in search engine listings. The recommended title tag of any website should be between 10 and 70 characters.

<title>Title text here</title>

  1. Description
  • The Meta description tag is where you would want to put your site’s summary. This is where you put what your site is all about and what you are offering to people. The recommended Meta descriptions should contain between 160 and 320 characters.

<meta name=”description” content=”This is where you put your site’s summary”/>

  1. Keywords
  • The Meta keywords tag is where you put all of the keywords you use in your site. 

Please note that this is very crucial. You must make sure that your included keywords are well formulated on your site’s article/text. In other words, it must be relevant and unique to the page. Here at, we offer one of the best free SEO tools such as, Meta Tag Generator that you can use to make your job easier. 

<meta name=”keywords” content=”Best Free SEO Tools, Seo, Search engine optimization, etc”/>

The importance of Meta Tags
Meta tags are a great way for webmasters and/or SEO professionals to provide search engines with information about their websites. This is because most search engines will pull your Title Tag and Meta Description to form the snippet of data when your pages are listed in organic search results. 

Want to know more about how Google understands Meta Tags? Click here for more information!

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