If you’re starting a new blog about search engine optimization (SEO), or would like to revamp your old SEO blog so that you can get better results in terms of traffic and income, then this post highlights 6 highly searched, high-traffic, profitable sub-niches in the SEO market for you. But first, here’s a question that needs answering:
WHY PICK A SUB-NICHE?
For one, it’ll position you as an expert in that category. Which means, when people need information relating to your sub-niche, your blog will be the first place that comes to mind.This raises the question: What profitable, high-traffic sub-niches exist within the SEO market? Well, here are some you should consider:
1. SEGMENTIZED SEO
Segmentized SEO in this context means those specific segments of SEO such as voice search, video SEO, and local SEO.Each of these are big topics on their own and so starting a blog that covers either one or a combination of them is actually a good idea.For instance, Comscore has predicted that by 2020, around 50% of search queries will be voice searches. Another data reveals that “near me” or “close by” type searches grew by more than 900% over two years.
Unsurprisingly, 99% of marketers who are already using video will continue in the year ahead — with 88% planning to increase spend — while a whopping 74% of those who aren’t currently using video as a marketing tool say they expect to start anytime soon.
Another study by Cisco indicates that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.In fact, with users viewing more than 1 billion hours of video each day on YouTube, Cisco estimates that by 2020, there will be close to 1 million minutes of video crossing the internet per second.
That’s how big these segments of SEO are, and with these promising trends, you don’t want to miss the chance of becoming *the* authority within such sub-niches.
2. SEO CONTENT
SEO content is online content designed to rank in search engines such as Google and Bing.
In fact, when it comes to search engine optimization, content is key. Without search engine optimized content, there’s no chance of ranking high.As a result, people want to know how they can optimize their content pieces — be it text, videos, audios, or visuals — to show up on page #1 for their desired keywords.Google even mentioned that content is an extremely essential element for ranking websites. Specifically, they stated that content is one of the top 3 ranking factors (alongside backlinks and RankBrain).
As you can tell, both the search bots and people are interested in well-optimized content.If you decide to go with this sub-niche, you’ll be focusing on content best practices for ranking at the top of search engine results pages (SERPs). You can talk about creating content that Google loves, SEO copywriting, keyword research, types of content for SEO, and everything that has to do with the writing and structuring of content on a website for ranking.
3. SEO NEWS AND LATEST ALGORITHM UPDATES
SEO is one of the few niches that experience more-than-average updates and changes every other day. Smart SEOs understand that for them to stay on top of their game, they need to keep abreast of these updates and changes. This helps them to know and work with the latest information. As a result, SEOs are always searching for the next update and news.If you have what it takes to track the latest moves by search engine companies, and [be the first to] cover relevant SEO news, then this might be the right path for you to follow.
But bear in mind that this will require you posting daily, or even multiple times a day.As a news blog, there’s the temptation to run on a “copy-and-paste” system since the same news item is often published by various sources. But you don’t have to do that. Part of what will help you succeed in this sub-niche is providing information or a perspective that people can’t get anywhere else.
4. TECHNICAL SEO
Technical SEO refers to all the processes involved in optimizing a website for the crawling and indexing phase. It helps search engines access, crawl, interpret and index websites efficiently.This is a huge sub-niche and arguably the most difficult to pin down amongst other SEO topics. Technical SEO is the backbone of optimization. Everyone who’s interested in ranking their websites needs this information.
If you choose to go with this niche, you’ll be creating content around topics like structured data/schema markup, page speed optimization, webpage image optimization, link building/backlinking, and permalink optimization, and breadcrumbs.You’ll also be covering Google ranking factors, RankBrain technicalities, XML sitemap optimization, Internet security and how it affects rankings, cannibalization, mobile-friendliness/responsive-design, etc.
5. SEM (SEARCH ENGINE MARKETING)
When it comes to search engine traffic, there are typically 2 types:
Organic search traffic
Paid search traffic
Organic traffic is the visits coming to your website from search engines’ search results performed by users. On the other end, paid traffic refers to website traffic originating from a paid advertising campaign (such as pay-per-click, banner ads, and videos ads) on a search engine.While SEO focuses on driving organic traffic, SEM focuses on paid traffic.
So what’s search engine marketing? It is a form of Internet marketing that involves making your website or webpage show up in search engine results pages with specific ad copy, primarily through paid advertising.It covers paid ad optimization, set up, ad copywriting, keyword competition, ad pricing, pay-per-click, and so much more.
6. SEO DATA AND ANALYTICS
Like it or not, data is the currency of online marketers, including SEOs. Day in day out, in the course of performing their work, digital marketers live in a sea of data — numbers, percentages, line graphs, bar graphs, pie graphs, venn diagrams, proportions, analyses, analytics, and every combination of said metrics. If you focus your SEO blog on useful data, trends, and analytics for these marketers, they’ll quickly start flooding your blog and loving your content.You can teach people how to track, measure, use, and improve their SEO data. From the number of search queries, to where searchers are searching from, to on-site data, to general industry trends and more, there are so much data related information you can share with people.
Why is data important? The end goal of data is action. If anyone wants a strong SEO strategy, then they simply can’t ignore data. If a marketer wants to take a goal-oriented action and get results, he’ll need accurate data.Without insight into the right data, SEOs won’t be able to take the best steps in improving their game. Again, without data, SEOs won’t know how well their tactics are working. They won’t know what to improve, what to stop doing, and so on.
USE THE RIGHT TOOLS
No matter what kind of blog you want to start, we have an abundance of SEO tools you can use to perform many of the processes involved with starting and running a blog.Whether you want to research a niche or analyze blogs already operating in that niche, we have the tools. Whether you want a tool that suggests great domain names or shows you exactly what to do to go straight to the top of SERPs, we’ve got you covered.